Now, this sounds a lot kinkier than the point I’m trying to make. A ‘brand’ is what every author uses to represent them in the big picture of things on social media and their writing careers. The mark of what you’re most successful at in your writing.
The ogle of Google that’s your passion.
Don’t know what your good at? Join the club.
Writers. We know how to write, but to market ourselves is really difficult. We don’t like to brag or carry on about our lives. In fact, I’m pretty boring. (That’s why I write.) And to go on about what I’m great at or what my passion is can be perplexing and intimidating.
And yet, if we don’t brand how can we succeed in the current market. To sell, we have to promote and consistently build a fan base. Easier said than done, especially if you have no clue what your niche is.
Do you have your brand down?
Your website, Facebook, Twitter and other media places proclaim your theme where fans can understand what you’re all about with one glance. You have the perfect tagline to wrap up your yummy goodness with simplicity and screams buy me!
I wish I did.
I thought I knew last year when I started all this where I wanted to go. What I wanted to be known for. But the more I write, the more I think I have it all wrong.
Lately, I’m focused on humorous contemporary writing. However, I’ve branded myself as a historical writer (or have I?). I’m confused most days.
And if I jump ship now, will I be doing more damage changing my ‘brand’ and then what if I go back to writing historical more. Grrr! Can’t I have both? Of course I can. Then do I have pen names for different genres? The questions and concerns go on and on.
Follow your gut and you can’t go wrong.
We all change over time about what we write, how we write and why. The market is never going to stay the same and if we don’t reinvent ourselves on a regular basis, we will get left behind.
Don’t wait to build a platform. Brand yourself today…and then change if you need.
Please share some of your own tags as I’d love to hear them.